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With talks of a recession taking shape, many organizations are dealing with budget cuts.  Marketing budgets are one of the first to be affected because they are often viewed as a non-essential costs. According to Deloitte’s Annual CMO Survey, marketing will include about 13.6% of a company’s total budget in 2023. This is up 3.9% from the past two years. Despite the economic downturn, organizations need to create a full extensive marketing budget to stay ahead of their competition.  

There are many ways you can market your business.  MCA Consultants uses a wide variety of marketing automation software which aids in the production of marketing services; for example, tools that make posting to social media less of a time consumer, or automated email marketing that takes the burden of specific timing off your plate.  Having these right tools in place can help you pinpoint your marketing budget with very tangible expenses. We can help create a plan for you and guide you to what is the best fit for your organization. Here are some ways you can utilize marketing in your business:

• Email Marketing – if you have a small budget and have email lists, email marketing holds the highest ROI reported, due in part to its relatively low cost.
• Paid Digital Advertising – utilizing search and social media also gives back a large ROI, as well as investments in SEO can pay off but at a slower pace
• Marketing Technologies/Automation –through email marketing, organic search, social media marketing, and content marketing you are able to achieve better results
• Video Marketing – use video across a variety of digital channels and formats, including your website, social media marketing, advertising, and more
• Digital Streaming – advertising on streaming networks such as RoKu, Amazon and Apple TV

These are just a few.  Contact us today to learn more on how you can utilize the right marketing tools for your business!

Margherita C. Amplo

MCA Consulting Services, LLC.

President

margherita@mcacs.us

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